Bio. Ed è subito festa
This highly successful road show took the world of organic food into five major Italian town centres.
In a fun and friendly setting, it was an opportunity for consumers, companies and sector experts to meet at an event offering a comprehensive experience of the organic world, from production to store to table, for both adults and children.
WHERE
MILAN – Via dei Mercanti
TURIN – Piazza Vittorio Veneto
ROME – Palazzo Venezia
VERONA – Piazza dei Signori
BOLOGNA – Piazza Minghetti
THE NUMBERS
+45,000 visitors
2.5 mln contacts
+90,000 tasters
100 sector experts
26 talk shows
14 show cooking events
25 kids’ workshops
WHAT WE DID
Road Show concept, organisation and management. Creative, ADV and Ads campaign. Creativity, social media strategy and digital P.R.; website creation and management; press office activities and Media Planning.
È sempre l’ora di frutta e verdura
This integrated communication campaign and highly successful road show involved three years of intense activity. Over 80 Italian towns, cities and tourist locations on the Fruit Track. More than 100 local events and over 22,000 useful contacts. Over 2,100 in-store promotional events. A community of over 20,000 followers on major social networks. Digital P.R. activities, a close working relationship with over 220 food bloggers, who created 250 fruit and vegetable recipes for FRUIT24.
A 360° operation focused on a theme that is particularly dear to young families, especially those with young children, namely diet and the importance of eating the right amount of fruit and vegetable at all hours of the day and night. This is what led to the idea of FRUIT24.
THE NUMBERS
A 96-DAY ROAD SHOW
+200,000 consumers reached
+22,000 interviews conducted
+100 food visuals
+220 food bloggers involved
WHAT WE DID
Creative, ADV and Ads campaign. Creativity, social media strategy and digital P.R.; website and FruitBlog creation and management; and Media Planning activities. Organisation and management of events and Road Shows.
Il festival dei Sapori
This festival dedicated to Italy’s fine food and wine featured a special focus on culture, passion, food art and local specialities.
A special market, tasting sessions, show cooking, talks, cooking classes and contests, for a first-hand experience of all the nuances of fine flavours.
WHERE
In Bologna, in the prestigious setting of
Palazzo Re Enzo.
THE NUMBERS FOR THE 2019 EDITION
Over 40K visitors
1,000 participants in flavour workshops
20 chefs
15 gourmet Italian sauce recipes
5 flavour islands
15 tasting sessions
12 cooking courses
8 story cooking events
10 large events
80 high-class producers from all over Italy
40 initiatives in town in for the Cibò Food Week
300 food bloggers
70 accredited journalists
OFF and ON LINE CAMPAIGN
– 50,000 flyers distributed
– 10 advertisements issued in newspapers
– 240 radio spots
– 1 special article in “BOLOGNA DA VIVERE”
WHAT WE DID
Concept, design, organisation and total management of the event. Creativity and Media Planning activities.
Integrated digital campaign: website, DEM, Social Network management and Digital P.R.
